Mobile Marketing 101: What is IDFA? What is ATT?

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What is Apple's Identifier for Advertisers ? Get the full definition and learn more about the mobile growth realm with Storemaven's glossary

The Identifier for Advertisers is an anonymized unique identifier assigned by Apple to a user's device With IDFA, an installed mobile application can IDFA is important in mobile advertising because it allows advertisers and app developers to target specific users with personalized ads By tracking user

pokerwiki.org Apple added IDFA to IOS way back in 2012 with iOS 6 IDFA is a unique identifier The purpose was to replace the browser cookies used for XST What is IDFA and ATT? Sometimes used interchangeably incorrectly, they're actually two separate acronyms related to iOS user tracking